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Why having a personal brand is important for job-seekers 2023

Why having a personal brand is important for job-seekers 2023
  • February 6, 2023

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Hey there job seekers! Are you tired of blending in with the crowd of applicants? Are you ready to make yourself stand out and land your dream job? 

Well, you're in the right place! In this blog post, we're going to dive into the importance of having a personal brand in today's job market. With the current lay-offs situation, the job market is more competitive than ever, and it's crucial to make sure you're noticed by potential employers.

But don't worry, we're here to help you navigate the process of creating and maintaining a strong personal brand that will make you irresistible to hiring managers. From building an online presence to networking effectively, we'll cover all the key elements that will set you apart from the competition. 

So, whether you're just starting your job search or looking to take your career to the next level, this is the perfect read for you. Trust us, the effort you put into creating a personal brand will be worth it when you land your dream job. 

So, grab a cup of coffee and let's get started on creating a personal brand that will make you stand out in the job market!


Answering the so-feared “So, tell me about yourself!” question

Have you ever been asked “So, tell me about yourself!” in an interview and didn’t quite know what to answer?

Don’t worry - we’re going to work on that!

The answer to that seemingly simple question requires a lot of work and preparation. First of all, you have to decide what it is you want to do, and more importantly, why you’re doing it. You also need to think about what skills and attributes define you, how you can stand out from your competition, and adapt the message to your audience.

In other words, you need to build a personal brand that tells a compelling story.

But wait…


What is a personal brand? 🤔

A personal brand is the unique combination of skills, experiences, and attributes that make you who you are as a professional. It is how people perceive you and the value you bring to the table. 

Building a solid personal brand is crucial because it can impact the way people perceive your qualifications, skills, and overall value as a professional, which can lead to greater job opportunities and increased earning potential. It also helps you stand out in a crowded job market, and create a long-term relationship with your clients. 

Overall, having a good personal brand is important as it allows you to be in control of how you are perceived by others and can help you achieve your goals.


Why is it essential while looking for a new job?

Looking for a job is, essentially, a sales process. Instead of software, you sell yourself. You are the product. You are selling yourself and your ideas, or in other words, your personal brand.

Good personal brands such as Oprah Winfrey or Barack Obama have one thing in common - a lot of design and preparation behind them. Creating a strong personal brand requires time and dedication, but once it’s done you will have a secret weapon that will help you succeed much faster.

This is an exercise that will be ongoing and serve you for the rest of your professional life. It will be our focus in this initial section.


Design your personal brand in 6 steps

Your Personal Branding Canvas

We have created a canvas so that you can design your personal brand in 6 easy steps:

personL branding canvas

  • Step 1: Your values - Discover what provides you with meaning and purpose in your work.
  • Step 2: Top skills - Just as important as knowing your weak spots is knowing where you shine - and being able to give yourself credit for those skills and attributes at which you excel.
  • Step 3: Defining your brand attributes - Once you’ve done some self-reflection, it’s time to see how other people perceive you. Decide which attributes define your personal brand best, understanding not only yourself but also how you are perceived by others.
  • Step 4: Your goal - Once you understand who you are and how others see you, it’s important to clearly define your goal: what is your desired outcome?
  • Step 5: Know your target - Once you know your values and your objective, you need to adapt it to your audience. Focus on the decision-makers who will be part of the process of achieving your goal.
  • Step 6: Personal branding statement - With all of this in mind, you’ll be able to create the first draft of your branding statement. It should communicate not just who you are today, but who you want to become.


We know this might seem like a daunting task, but it doesn't have to be. 

In order to give you a deeper understanding and a clearer picture of each step, we will be providing detailed explanations and examples in our upcoming blog posts. 😎


Your Personal Branding Canvas Template

Are you ready to start designing your personal brand canvas? Let’s go! 

With our step-by-step guide, you'll be able to create your perfect personal brand statement. Follow our blog posts and fill out the template to craft your unique personal brand statement and stand out in the job market! 


  • Access your personal branding template here
  • On the top right corner, you can click on “Duplicate”.
  • Then go through all the linked blog posts above and fill out the template with the outcome of each step.

Your personal branding canvas

We hope that you enjoy the process of creating your personal brand statement. 

Remember that crafting a personal brand statement is not a one-time process, it's a continuous one, and it's important to review and update it from time to time. The process of creating your personal brand statement can be a fun and rewarding experience, and we hope that the final product accurately reflects who you are as a professional. 

Thanks for reading and good luck in your career journey! 🚀

This article belongs to the ultimate guide to securing your dream job in 2023! Join us as we embark on a journey of exploration and discovery, diving into the secrets of building and promoting a standout professional identity, mastering the art of crafting a winning CV, LinkedIn profile, and networking strategy, and learning the best strategies for finding opportunities, acing interviews, and making the right career choices. Check the complete series here out!

Stay tuned for our next chapter, where we’ll guide you through the process of uncovering your personal values and how they play a crucial role in finding your dream career.

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