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Define your Personal Brand Statement - Examples

Define your Personal Brand Statement - Examples
  • February 6, 2023

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Are you looking to stand out in a crowded job market and build a personal brand that showcases your unique skills, values, and qualities? 

Look no further! In this article, we'll show you how to define your personal brand statement with a real-life example to help guide you in crafting your own. 

Get ready to stand out and make a lasting impression on employers, colleagues, and customers.

But before we start…


What is a personal brand statement, and why is it important?

Your personal brand statement is like your own personal slogan, it sums up who you are as a professional and what you bring to the table. It's a way to showcase your unique skills, values, and qualities and stand out in the job market. 

When you're job searching, having a killer personal brand statement can give you a big advantage. It helps you show off what makes you special and helps potential employers see why you're the perfect fit for the job. 

It also gives you a sense of direction and helps you focus your job search on the right opportunities. In short, having a personal brand statement is a must in today's competitive job market!


🚨 Before we dive into crafting your statement, we recommend you work on your personal canvas first. This is where you'll get to define your values, skills, brand attributes, career goal, and target audience. T

rust us, taking the time to do this pre-work is crucial in making your personal brand statement truly stand out. It's a chance to reflect on yourself and where you want to be, allowing you to create a statement that truly captures the essence of who you are. 


Crafting Your Personal Branding Statement

⚙️ Instructions

Your personal branding statement has 4 parts

  1. The expertise you provide - let’s say it’s sales
  2. The endgame benefit of your expertise - Think about what people gain or lose when they work with you (time, money, etc.) In this case, Boosting sales and customer engagement for clients.
  3. Specifically, who do you provide it for - Here small to medium-sized businesses
  4. What makes you uniquely qualified - Extensive experience in creating and executing successful campaigns for a wide range of industries.

By combining these 4 parts into a punchy narrative you will have your personal brand statement ready!

Example: I am a sales professional with a passion for marketing and promotion strategies. I help small to medium-sized businesses boost their sales and customer engagement through effective campaigns. With my extensive experience across diverse industries, I offer unique insights and solutions to drive success for my clients.”


💡 Extra Tips:

  1. Read the following article about “Personal Brand Statement & Tips” and start defining yours.
  2. Remember, it has to be 1 or 3 sentences maximum. We recommend you start big (write as much as you want) and then slowly start trimming it down.
  3. There’s no right or wrong here. What you choose as your statement is yours and only yours.
  4. Share it with a friend, see what they think. Does the phrase sound like you? No right or wrong answers here.


🤩More Examples

These examples can be used as templates for inspiration when making your own personal brand statement.

Generic examples

“I help people create new opportunities in their businesses and careers.”

“I am a personal trainer, specializing in weight training and mobility.”

“I give authors visibility on untapped promotional platforms where they can share their work."

“I spark new product ideas for large companies that have stagnant product cycles.”

Sales-specific examples

“I am a sales professional focused on developing powerful campaigns that help businesses find new customers. I am hard-working, a great communicator and I work better in strong team environments.”

“I am a tech sales professional with extensive experience in customer facing roles. I specialize in prospecting through social selling and conducting effective discovery calls. I’m curious, willing to learn and intrinsically motivated to succeed”

“I wake up every morning and run 5k. That’s because i’m intrinsically motivated and show full commitment in any project I commit to.

“Sales is my passion. I firmly believe sales is about helping customers solve problems. I enjoy talking to others and diving deep into their problems to generate win-win scenarios for both companies and customers. ”

As you can see, these examples are all about the value they can provide to others. They don’t drone on and on, instead, they get right to the point and let the details get sorted out later.


To wrap up, a personal brand statement is a crucial aspect of personal branding that helps you communicate your unique value, differentiate yourself, and attract opportunities.

Take the time to reflect on your strengths and values, and craft a clear and concise statement to build a strong personal brand. Start now and take control of your image. Good luck on your journey!🚀


This article belongs to the ultimate guide to securing your dream job in 2023! Join us as we embark on a journey of exploration and discovery, diving into the secrets of building and promoting a standout professional identity, mastering the art of crafting a winning CV, LinkedIn profile, and networking strategy, and learning the best strategies for finding opportunities, acing interviews, and making the right career choices. Check the complete series here out!

Get ready to take your CV to the next level with our upcoming chapter, where we'll break down the process of writing the perfect CV, step by step.

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